1	A Closer Look at BRX
2	Who is BRX?
3	A Marketing Research Company Specializing in survey research. Formed by a merger of BRX Global, Inc. and Gutenberg Marketing Research. Located in Canal Ponds Office Park in the offices of Catalyst Direct, Rochester, NY.
4	We’re well rounded We’ve developed these capabilities to meet the needs of our clients Customer surveys Customer Satisfaction surveys Brand Equity research Price sensitivity studies Product development and testing research Focus group management and facilitation
5	Examples of our work…
6	Custom Surveys
7	Custom surveys We’ve designed and implemented hundreds of custom survey projects on a wide variety of consumer and business topics during the past 20 years. Our experience has ranged from two-question post-card surveys for CEO’s to online membership surveys with 1000+ variables
8	Custom surveys Survey media include Telephone In person executive interviewing consumer mall intercept Mail Online Combination (e.g. phone-mail-phone)
9	Custom surveys Survey software includes: Stat Pac SPSS Perseus Survey Solutions 6 (on line survey software)
10	Customer Satisfaction Surveys
11	Customer Satisfaction surveys We’ve conducted numerous custom satisfaction surveys for consumer, non-profit, and business-to-business customers in a variety of industries including manufacturing, photography, healthcare, financial services, rehabilitation services, and many others.
12	Customer Satisfaction surveys Xerox has used us for 12+ years to manage their Parts and Supplies Division customer satisfaction surveys
13	Brand Equity Research
14	Brand Equity Research We use a proprietary method developed by Joel Axelrod, BRX’s founder Our approach includes: Experimental design Competitive context Predictive scale (constant sum) Diagnostics
15	Brand Equity Design Canandaigua Wine used our method to determine consumer reactions to new labeling for Inglenook wine.
16	Price sensitivity testing
17	Price sensitivity testing
18	Product development and testing
19	Product development and testing Numerous concept tests (consumer and business products) New product development placement (beta testing) We managed the largest beta test ever implemented for Xerox’s SOHO group
20	Focus group facilitation and management Full management and moderation of local and nationwide focus groups Design, recruitment, moderation, reporting Experience in Office products, healthcare, health insurance, education, financial services, human services, etc.
21	Our goals
22	Our goals Give good service Flexibility of a smaller organization
23	Our goals Give value added thinking Your expertise was invaluable in designing the tests and analyzing the data for two key development projects associated with the (printer). Xerox Industrial Design and Human Interface
24	Our goals continued: Give value added pricing Low overhead business model and low marketing costs
25	Contact Jeff Gutenberg, President Doctorate in Business Administration, University of Southern California Faculty member, State University New York at Geneseo School of Business (585) 453-8387 jgutenberg@catdir.com